Fila readies ad for new baseball shoe

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Fila USA, which has built its brand with hot basketball product, will break a spot on Feb. 1 from FCB/Leber Katz Partners, New York, in support of its new baseball turf training shoe, the Determination. The spot features Major League Baseball star Eddie Murray. The spot will run on ESPN, Fox and MTV: Music Television. Additionally, Fila is trying to break into college licensing, and hopes to have sponsorship deals with several major universities by yearend.

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