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Fila's $40 mil global acc't seen going to TBWA, Merkley

Published on .

Fila Holding, Biella, Italy, is expected to tap Omnicom Group sisters TBWA Worldwide and Merkley Newman Harty, New York, for its estimated $40 million global account, said executives close to the marketer. Omnicom's BBDO Worldwide was the other review contender. Merkley pitched the U.S. portion of the account, while TBWA's European offices, led by Paris, are said to have pitched the international account. Merkley executives weren't available for comment. TBWA referred calls to Fila, which couldn't be reached for comment. Leo Burnett USA, Chicago, and the agency's Starcom Worldwide media group, had handled all of Fila USA's creative and media until they parted ways this summer.

Copyright November 1999, Crain Communications Inc.

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