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FILLING A VOID WITH OFFICE DEPOT

Published on .

Office Depot shifts its focus to emphasize convenience in two TV spots that broke in limited areas last week. In one, from DeVito/Verdi, New York, an entrepreneur in a vacant warehouse who wants his clients to think his company already has a bevy of employees, has to find office equipment quickly; a second spot spoofs phone-service pricing ads with a woman walking on the beach talking into her cell phone. Further executions break nationally later in the summer.
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