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Finalists for German VW account

Published on .

Volkswagen named three finalists for its $80 million home market assignment: Saatchi & Saatchi Frankfurt, KNSK/ BBDO Hamburg and the incumbent of 30 years, DDB Duesseldorf. Saatchi handles Toyota across Europe, except in Germany, and KNSK/BBDO's major shareholder, BBDO Duesseldorf, holds BMW's literature account globally. Speculation is that DDB will hang onto the account. A decision is expected from VW by the end of April.

Copyright March 1997, Crain Communications Inc.

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