Volkswagen named three finalists for its $80 million home market assignment: Saatchi & Saatchi Frankfurt, KNSK/ BBDO
Hamburg and the incumbent of 30 years, DDB
Duesseldorf. Saatchi handles Toyota across Europe, except in Germany, and KNSK/BBDO's major shareholder, BBDO Duesseldorf, holds BMW's literature account globally. Speculation is that DDB will hang onto the account. A decision is expected from VW by the end of April.
Copyright March 1997, Crain Communications Inc.