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Finalists named in global Heinz ketchup review

Published on .

H.J. Heinz Co., Pittsburgh, shortlisted Leo Burnett Co. and TBWA Worldwide, London, as the two finalists in its $150 million global review for Heinz ketchup. Burnett and TBWA pitched last week against DDB Needham Worldwide, Euro RSCG Worldwide and Bates Worldwide for the business. Burnett had resigned the Heinz U.S. business in 1994 but still works for the marketer in Europe; TBWA's connection with Heinz is work for its Farley's Infant Feeding brand done through GGT Group. A decision is expected later this fall.

Copyright September 1998, Crain Communications Inc.

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