THREE FINALISTS SELECTED IN WATER PIC REVIEW

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(June 18, 2001) -- Water Pic Technologies selected three finalists to compete for its $5 million to $10 million personal health care business, said Water Pik Vice President of Marketing William Anti.

The agencies are Omnicom Group's DDB Worldwide, Dallas; Gabriel Diericks Razidlo, Minneapolis; and Ground Zero, Los Angeles. Incumbent True North Communications' FCB Worldwide, San Francisco, did not participate.

A decision is expected at the beginning of July. The brief includes integrated advertising for all new and existing Water Pic health care products. Chicago-based consultancy Jones Lundin Beals California office, led by Jim Golighlty, is handling the review. -- Cara Beardi

Copyright June 2001, Crain Communications Inc.

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