Financial giant HSBC taps Zenith

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Financial services group HSBC Holdings, London, appointed Zenith Media Worldwide as its lead media agency internationally. Zenith will coordinate media campaigns for HSBC and its group companies across the 79 countries and territories where it operates. HSBC previously worked with Zenith in Asia. Zenith Chairman-Chief Executive John Perriss said his agency will be developing a media strategy for a global campaign. HSBC recently named Lowe & Partners Worldwide as its lead international agency. Lowe will be responsible for creating a global campaign to build the HSBC brand. Both assignments are new. HSBC has more than 5,000 offices, with assets exceeding $483 billion.

Copyright March 1999, Crain Communications Inc.

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