×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Financial giant HSBC taps Zenith

Published on .

Financial services group HSBC Holdings, London, appointed Zenith Media Worldwide as its lead media agency internationally. Zenith will coordinate media campaigns for HSBC and its group companies across the 79 countries and territories where it operates. HSBC previously worked with Zenith in Asia. Zenith Chairman-Chief Executive John Perriss said his agency will be developing a media strategy for a global campaign. HSBC recently named Lowe & Partners Worldwide as its lead international agency. Lowe will be responsible for creating a global campaign to build the HSBC brand. Both assignments are new. HSBC has more than 5,000 offices, with assets exceeding $483 billion.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: