Internet technology company findtheDot launched a service that allows advertisers and publishers to close the gap between printed publishing and online commerce. Using a small wireless device called a Personal Information Assistant and encrypted Power Dots codes that could be found in newspaper or magazine ads, users can request information from merchants and publishers by tapping on specific Power Dots. Users can then download the information into their PC, PDA or Internet appliance. FindtheDot will license publishers, ad agencies, advertisers and marketers to use the service.
Copyright November 2000, Crain Communications Inc.