FiNet.com chooses JWT for branding work

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Web home finance company FiNet.com has selected J. Walter Thompson Technology Communications Group, San Jose, Calif., to handle its $18 million nationwide marketing and branding campaign. The work, scheduled to break in mid-November, will include both online and offline ads. As part of the branding effort, Walnut Creek, Calif.-based FiNet.com plans to consolidate its Interloan and iQualify brands under the FiNet.com name and present a newly designed Web site.

Copyright August 1999, Crain Communications Inc.

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