Firefly to hire new chief operating officer

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Firefly Network is looking at hiring a chief operating officer to beef up its existing management team, said Nick Grouf, chairman and president-CEO of Firefly, which provides personalization software for the Web. In its two years of existence, Firefly has grown to roughly 85 employees, and will be making additional management announcements in the next few weeks, said Mr. Grouf. "This isn't a crisis move, it's only upside," he told Ad Age.

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