tapped seven partners to develop Firefly-enabled personalization and targeting applications. The partners--Accipiter, Focalink, ichat, Interse, net.Genesis, the Palace and StarPoint--will use Firefly's suite of tools to perform such activities as registering users, delivering personalized content, measuring site usage and serving targeted ads. The new set of partners join four that signed on last year--Accrue, Internet Profiles Corp., NetGravity and RealMedia. Firefly will make its tool suite generally available for sale in March, a spokesman said.
Copyright February 1997, Crain Communications Inc.