Firefly taps Cox as rep firm

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Firefly named Cox Interactive Sales rep firm for its site. Cox will sell banner ads as well as newer sponsorship opportunities. Firefly operates a music and movies showcase site for its collaborative filtering technology. The site has attracted a slew of advertisers, including current names IBM Corp. and the Gap.

Firefly VP-Sales Doug Weaver said the decision to outsource ad sales was made because the company is concentrating on selling its technology to other sites. Firefly has developed a suite of tools enabling sites to offer personalization to their visitors. Mr. Weaver recently took on the additional role of licensing the technology as well as selling ads.

Copyright May 1997, Crain Communications Inc.

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