Firestone touts racing tires

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Bridgestone/Firestone, Nashville, is trying to rebuild its troubled Firestone brand, which is wrapping up the recall of 6.5 million tires. The marketer touts Firestone brand race tires in page newspaper ads that are getting a limited run. "We race at over 200 mph with confidence and control on Firestone tires," says the headline. Nationally, the ad ran yesterday in The Wall Street Journal and USA Today and last weekend in regional papers. Gish, Sherwood & Friends handled. Firestone did not return calls. Most of the marketing leaders attending a dealer meeting in Las Vegas.

Copyright November 2000, Crain Communications Inc.

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