Consumer loan marketer Firstplus Financial, Dallas, said it signed a "multimillion-dollar" sponsorship agreement with ESPN for 1998 Winston Cup Racing. The deal gives Firstplus advertising time in 17 Wilson Cup televised events this year. Firstplus is the lead sponsor for the Bill Elliot/Dan Marino racing team. Firstplus ads will also be run on other ESPN/ESPN2 events. In-house
agency Strat-Im Advertising handles.
Copyright January 1998, Crain Communications Inc.