Firstsource names DMB&B AOR

Published on .

Santa Ana,, an online computer seller with plans to enter the general merchandise arena, has named D'Arcy Masius Benton & Bowles, Los Angeles, as its first agency. Other finalists for the estimated $20 million account included Cole & Weber, Seattle; McCann-Erickson Worldwide, Los Angeles; Leo Burnett USA, Chicago, and Reiches Baird, Orange County. No consultant was used.

Copyright June 1999, Crain Communications Inc.

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