Santa Ana, Calif.--Firstsource.com, an online computer seller with plans to enter the general merchandise arena, has named D'Arcy Masius Benton & Bowles, Los Angeles, as its first agency. Other finalists for the estimated $20 million account included Cole & Weber, Seattle; McCann-Erickson Worldwide, Los Angeles; Leo Burnett
USA, Chicago, and Reiches Baird, Orange County. No consultant was used.
Copyright June 1999, Crain Communications Inc.