The agency is now called re:group. President-CEO Janet Muhleman said that after several years of ownership and management changes at Fitch, it made sense to buy back the local business.
Staffers take stake
"We didn't really fit where [Cordiant]
Re:group kept its client roster, 20 employees and the assets of its office. Clients include the University of Michigan Health System, Ben & Jerry's Scoop Shops, Japanese franchiser Duskin and the Ann Arbor Transportation Authority. Ms. Muhleman said the agency will market itself mostly to southeast Michigan and Midwest clients.
Re:group reported $22 million in billings for 2002 and revenue of just more than $3 million.
The agency began as Group 243 before it went through different reincarnations as part of Ross Roy Communications, then Omnicom Group and then Fitch. As Group 243, the agency helped Domino's Pizza grow from more than 85 outlets to more than 5,000.