strengthens offerings with shopping, content

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Most Popular, preparing for a January launch, said it will partner with sporting goods retailer as its provider of sports footwear, apparel and accessories. In return, will provide with branded content to be featured in its Sports Lounge and Fitness Superstore. The Women's Sports Foundation ( also will provide access to its sports and athletic information database. The company will provide WSF with weekly exercise tips and articles.

Copyright December 1999, Crain Communications Inc.

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