FitForAll.com strengthens offerings with shopping, content

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FitForAll.com, preparing for a January launch, said it will partner with sporting goods retailer ShopSports.com as its provider of sports footwear, apparel and accessories. In return, FitForAll.com will provide ShopSports.com with branded content to be featured in its Sports Lounge and Fitness Superstore. The Women's Sports Foundation (womensportsfoundation.org) also will provide FitForAll.com access to its sports and athletic information database. The company will provide WSF with weekly exercise tips and articles.

Copyright December 1999, Crain Communications Inc.

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