×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FizzyLab's Clinton ad rejected by 'Journal'

Published on .

FizzyLab, a Seattle developer of technology for delivering targeted content on Web sites, breaks its first advertising Oct. 2 with a page ad in The Wall Street Journal's editions in New York and San Francisco--but not the ad FizzyLab had intended. FizzyLab's initial ad--a photo showing President Clinton getting on a plane, with fake links to articles and books offering career advise to the lame duck chief - was rejected by the newspaper. Another ad, showing stuffed-animal frogs, will run in its place. The $1 million campaign will extend in the next month into eight-page inserts in Business 2.0, Red Herring and The Industry Standard. DNA Brand Mechanics, Seattle, developed the campaign.

Copyright October 2000, Crain Communications Inc.

In this article:
Most Popular