FizzyLab, a Seattle developer of technology for delivering targeted content on Web sites, breaks its first advertising Oct. 2 with a page ad in The Wall Street Journal's
editions in New York and San Francisco--but not the ad FizzyLab had intended. FizzyLab's initial ad--a photo showing President Clinton getting on a plane, with fake links to articles and books offering career advise to the lame duck chief - was rejected by the newspaper. Another ad, showing stuffed-animal frogs, will run in its place. The $1 million campaign will extend in the next month into eight-page inserts in Business 2.0, Red Herring
and The Industry Standard
. DNA Brand Mechanics, Seattle, developed the campaign.
Copyright October 2000, Crain Communications Inc.