Dancing Octogenarian |
Marketer: Six Flags Over Texas
Brand: Six Flags Over Texas
Title: "Six Flags Comes to Town"
A surprisingly frisky octogenarian struts his stuff as the pied piper of Six Flags Over Texas. Trolling suburban streets, he persuades women to drop their lawn hoses, men to heave away their paint rollers and children to abandon all without a thought as they stream aboard his magical bus to amusement park fun.
P&G Grease Bay Lust|
Marketer: Procter & Gamble
Title: "Scent of a Bloke"
Agency: Leo Burnett, London
Providing further proof of Procter & Gamble's efforts to make more entertaining ads is this vignette of lust in a British grease bay. Looking for a fix of musty odor with her midday sex, a neighborhood strumpet is shocked to find that her favorite engine mechanic suddenly smells like lemon. And that's not the only surprise.
Celeberish Weekly |
Marketer: US Weekly
Brand: US Weekly
The new TV spots for the flash-and-trash Wenner Media publication 'US Weekly' seek to wow viewers with 'celeberish,' a new form of gibberish. Set in an Orwellian world where people speak in a cryptic lexicon rooted in celebrity behavior, the repartee is noteworthy for its meaninglessness -- even if you know the celebrity lore it cites. So here's the question: Are the two women in this ad hip urban sophisticates or just plain idiots?
Brand: KFC Fried Chicken
Title: "Bucket Boys"
Agency: Ebel Signorelli & Welke
Here we have a new round of regional ads for KFC starring Chicago's plastic-container-thumping 'Bucket Boys.' They beat the drum for the artery-clogging fare that is now sold under a new slogan, 'KFC, It's What's Cookin.'
Body Soil Panic |
Brand: Clorox Bleach
Title: "Body Soil"
Agency: DDB, San Francisco
In a curious ad designed to make consumers view their bed clothes with a new sense of disgust and apprehension, Clorox promises to solve a problem most sleepers never knew they had. It's the dreaded threat of 'body soil.' But what exactly is body soil and why should anyone care? It's not clear but, hey, why let pesky questions like that get in the way of a great panic sell.
The Alligator Next Door|
Brand: E-Trade Mortgage
Title: "New Neighborhood"
Agency: Martin Williams, Minneapolis
Well, it certainly seems like prudent advice from a financial services company: Watch out for the new alligator next door. As a refined couple in an upscale suburban community watch a raucous family from heavy-metal hell move into the house across the driveway, the voice-over assures us that when it's time to find a new neighborhood, E-Trade has just the right mortgage service for you.
Where Babies Come From|
Marketer: St. Vincent's Hospital, Birmingham, Ala.
Brand: St. Vincent's Maternity Service
Agency: Intermark Advertising, Birmingham
No question that this one is overly cutesy but it still works by making its point so exactly. 'Where do babies come from?' a bevy of loquaciously angelic young child models are asked. The ultimate answer, of course, is that babies come from the St. Vincent's hospital maternity ward, the best facility of its kind in Alabama.
Aspirin and Termites |
Brand: Bayer Environmental Science
Agency: Colle & McVoy, Minneapolis
Given that Bayer has long been known for solving headaches, it's really not that surprising that it has moved into the business of fighting termites. Now one of the world's largest chemical companies, the 'aspirin company' also markets its own herbicides, pesticides and moss controllers. Moss controllers? Tune in next time.