SIX FLAGS RESTRUCTURES MARKETING EXECUTIVE SUITE AND STRATEGIES
Former ESPN Exec Mike Antinoro to Lead New York-Based Team
SIX FLAGS CEO OUTLINES TURNAROUND PLAN
Adds Miramax Co-Founder Harvey Weinstein to Corporate Board
SIX FLAGS BOARD SHAKEUP SETS STAGE FOR COMPANY OVERHAUL
Daniel Snyder Victory Portends Major Marketing Changes
SIX FLAGS STRIKES BACK AT DAN SNYDER'S TAKEOVER BID
Urges Shareholders to Reject Offer; Puts Itself on Auction Block
ESPN PROGRAMMING CHIEF JOINS SIX FLAGS TAKEOVER BID
Mark Shapiro Hired as CEO of Red Zone Investment Firm
SIX FLAGS BUSINESS DECLINES DESPITE POPULAR ADS
Mr. Six Becomes Cultural Icon but Park Attendance Slides
BEHIND THE GLITZ OF SIX FLAGS ADVERTISING
Broken Rides, Peeling Paint, Exorbitant Prices
Incumbent is Doner
Independent Doner, Southfield, Mich., currently handles the estimated $55 million account. In a press release announcing the review, Mike Antinoro, who was just named VP-enterainment and marketing for the amusement-park company, said Doner was invited to participate. Doner executives were not immediately available for comment.
“In an industry where much of the advertising tends to look the same, Doner has provided us with out-of-the-box thinking that has successfully cut through the clutter to create real awareness for the Six Flags brand on a national level,” Mr. Antinoro said. “We’re now in the process of analyzing every aspect of our business, and we’re looking forward to Doner’s participation in the process as we investigate how to most effectively build on this awareness."
The statement contract for the agency responsible for creating the bald old man known as Mr. Six who creepily -- and memorably -- oscillated through a number of spots for the Oklahoma City-based marketer, is up in June.
Earlier this week, Six Flags announced the appointment of Mr. Antinoro, previously at ESPN Original Entertainment and two other New York-based executives who will report to him in a new department that will include in-park entertainment, licensing agreements, communications and investor relations.
A marketing shakeup has been expected. Activist shareholder and Washington Redskins owner Daniel Snyder was named nonexecutive chairman of the board late last year, and his partners in investment company Red Zone, who have publicly charged Six Flags with mismanagement and poor marketing, won three out of seven board seats. Mark Shapiro, formerly head of programming at ESPN, was recently named president-CEO.