SIX FLAGS RESTRUCTURES MARKETING EXECUTIVE SUITE AND STRATEGIES

Former ESPN Exec Mike Antinoro to Lead New York-Based Team

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CHICAGO (AdAge.com) -- Less than a month after naming a new CEO, Six Flags restructured its marketing function, appointing three senior executives to be based in New York and announced plans to broaden its involvement in entertainment, sports and music.
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The Oklahoma City-based amusement park company named Mike Antinoro exec VP-entertainment and marketing, to lead the team. He had been executive producer of ESPN Original Entertainment until November 2005, working under newly minted Six Flags President-CEO Mark Shapiro, who was head of programming at the Walt Disney Co.-owned sports network.

More than just rides
“At Six Flags, our mission is to surround the best rides in the world with entertainment from the fields of music, theater, sports, film and television,” Mr. Shapiro said in a statement. “We want to be about more than rides -- Six Flags must be about a wider, more fulfilling experience.” He added that Mr. Antinoro “will focus on enhancing the Six Flags entertainment experience while fielding dynamic new marketing and communications programs to improve customer satisfaction and drive business and buzz to our parks.”

Two new executives will report to Mr. Antinoro: Angelina Vieira, as senior VP-entertainment and marketing, from president of stroller maker Bugaboo. She earlier was an executive with ESPN's advertising agency, Wieden & Kennedy, Portland, Ore. Also, Wendy Goldberg, a one-time media relations executive for ESPN’s Time Warner affiliate AOL, becomes senior VP-communications.

New department functions
The new department includes in-park entertainment, promotions, licensing agreements, advertising, communications and investor relations.

Calls to Six Flags for comment weren’t immediately returned.

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