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New fleece line for Hanes

Published on .

Sara Lee Knit Products said its Hanes line will launch EverFit fleece this fall, a new fabric that shrinks less than current fleece products -- 12% less in width and 63% less in length than Hanes' existing fleece. An estimated $3 million ad campaign will support. Long Haymes Carr-Lintas, Winston-Salem, N.C., handles.

Copyright February 1997, Crain Communications Inc.

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