Three former Fleet Bank credit card division executives formed Group G Direct, Warminster, Pa., a new direct marketing agency that will specialize in database marketing programs for financial services, telecommunications and pharmaceuticals marketers. The three--Scott Sinkler, Geff Rapp
and Greg Olenski--will be senior managing partners. Start-up clients include Chevy Chase Bank, Chevy Chase, Md.; Nextel Communications, McLean, Va.; and Advanta Mortgage, Horsham, Pa.
Copyright September 1998, Crain Communications Inc.