Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Fleet picks Hill Holliday for branding assignment

Published on .

Fleet Boston, the newly merged parent company of Fleet Bank and BankBoston, has tapped Hill, Holliday, Connors, Cosmopulos for a branding assignment. Hill Holliday will create a new brand identity, corporate logo and positioning. Arnold Communications is the Fleet Bank agency, and Hill Holliday handles BankBoston.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: