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Fleet picks Hill Holliday for branding assignment

Published on .

Fleet Boston, the newly merged parent company of Fleet Bank and BankBoston, has tapped Hill, Holliday, Connors, Cosmopulos for a branding assignment. Hill Holliday will create a new brand identity, corporate logo and positioning. Arnold Communications is the Fleet Bank agency, and Hill Holliday handles BankBoston.

Copyright April 1999, Crain Communications Inc.

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