×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FleetBoston breaks TV ads

Published on .

FleetBoston Financial on Oct. 12 launched its first TV branding campaign following the merger of Fleet Financial Group and BankBoston. Three 30-second commercials from Hill, Holliday, Boston, break on NBC's Thursday night lineup in the Boston, New York and Providence, R.I., markets. FleetBoston will sink $30 million into the campaign over three months, with $20 million of that going to the New York market alone. One spot promotes the online Fleet HomeLink. The advertising is themed "Forward. Thinking."

Copyright October 2000, Crain Communications Inc.

In this article:
Most Popular