Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Merck & Co. has been spending big against its cholesterol reducer Zocor, launched in 1996. The whimsical print effort is from Ogilvy & Mather, New York.
Most Popular
In this article: