Toronto-based online direct marketer FloNetwork and marketing services agency eBrains, Alexandria, Va., signed a deal to resell each other's services to their clients. FloNetwork, which specializes in helping marketers build long-term customer relationships through permission-based e-mail campaigns, will offer eBrains' marketing strategies to customers including Experian, J. Crew and Omaha Steaks. In return, the agency will make FloNetwork's proprietary e-mail deployment and tracking technology available to its own roster of clients such as HealthCentral and MCI WorldCom.
Copyright January 2001, Crain Communications Inc.