FloNetwork to partner with Impiric Asia

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In a move to further its Asian expansion, e-mail marketing services provider FloNetwork, Toronto, will partner with Impiric Asia, WPP-owned Young & Rubicam's marketing services arm, to deliver permission-based e-mail in Singapore, East Asia and China. FloNetwork, which announced last week that it will be acquired by ad network DoubleClick, New York, provides software to deploy and track e-mail marketing campaigns on a large scale. The partnership allows Impiric to extend this capability to its clients in the Far East while enabling FloNetwork to expand its customer base overseas.

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