Flooz.com breaks $3.5 mil campaign for holdings

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Flooz.com, which provides e-commerce currency to be redeemed for corporate or consumer gifts, over the weekend broke a multimedia campaign entitled "Flooz Fun House." TV spending is estimated at $3.5 million over four weeks as part of an equity deal Flooz has with investor NBC. Spending for online and outdoor ads was undisclosed. Hanft Byrne Raboy & Partners, New York, created the commercials, which will for the second year feature Flooz's celebrity endorser Whoopi Goldberg. The commercials will air on programs including "The Today Show," "The Tonight Show," "ER" and "Friends." Online ads will run on sites including Ask Jeeves, MySimon and MyFamily.com.

Copyright November 2000, Crain Communications Inc.

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