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Florida Citrus names finalists

Published on .

The Florida Department of Citrus named eight semi-finalists to its $27 million processed orange juice account. Vying for the work are 21-year incumbent Saatchi & Saatchi, Ammirati & Puris, Grey Advertising and Young & Rubicam, all New York; Martin Agency, Richmond, Va.; Richards Group, Dallas; Beber Silverstein & Partners, Miami; and WestGroup, Tampa. Department officials will make site visits in early January and will announce three to four finalists on Jan. 17. The decision will come after creative presentations on Feb. 21.

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