Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Moms Targeted in New National Campaign

Published on .

NEW YORK (AdAge.com) -- The Florida Department of Citrus this week launches a $20 million national advertising campaign with the message that Florida orange juice is "the best start under the sun."

The integrated campaign, from Richards Group, Dallas, includes TV spots airing on mom-targeted programs such as NBC's Today and ABC's The View that show how juice fits into hectic morning routines.

Most Popular
In this article: