FLORIDA TOURISM GROUP PARTNERS WITH WEATHER SITE

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(Aug. 27, 2001) -- AccuWeather.com and nonprofit tourism group Visit Florida have formed a joint interactive marketing and advertising campaign using AccuWeather.com's Weather-Triggered Marketing tool to draw visitors to the Sunshine State.

Visitors to the AccuWeather site who view from areas where the local forecast is 40 degrees Fahrenheit or below will receive a targeted text link for Visit Florida, the official tourism marketing corporation for the state.

Weather-Triggered Marketing targets online consumers based on the current weather conditions in any ZIP code for which they request a forecast. -- Adrienne Mand

Copyright August 2001, Crain Communications Inc.

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