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While dogs tangle with dental floss, water picks and electric tooth brushes, in an effort to clean their teeth, Nabisco Foods Group notes reminds consumers the easiest solution for canine oral care is a Milk-Bone. "Give your dog somethi ng to smile about," says the TV campaign that broke June 6 from FCB/Leber Katz Partners, New York. No. 1 Though Milk-Bone remains the No. 1 dog treat, brand of dog treats, it's it has faced stiff competition from soft snacks, which the spots commercials suggest contribute to tartar buildup.
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