Flowerfarm.com launches e-commerce site

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Flowerfarm.com, Boca Raton, Fla., launched a site offering consumers up to 50% off retail prices on fresh-cut flowers. The e-commerce model developed by Flowerfarm.com features direct links between the flower growers and the site, cutting out middlemen such as importers and wholesalers, according to the company.

Copyright November 1998, Crain Communications Inc.

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