FLY-BY-NIGHT CAPTURES BEST OF SHOW OBIE

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NEW YORK-Fly-By-Night Advertising last week took Best of Show in the Obie awards for outdoor advertising.

The Detroit agency's winning creative execution for baseball's Tigers resembled a highway sign, posting the number of miles to Tiger Stadium and the distance of star slugger Cecil Fielder's next home run.

Winning three Obies each were Angotti, Thomas, Hedge and Lowe & Partners/SMS, both New York; and Clarity Coverdale Rueff, Minneapolis.

Angotti won an Obie for SAAB Cars USA; Lowe received an award for Mercedes-Benz of North America creative; and Clarity's included a win for the St. Paul (Minn.) Pioneer Press.

"Saturday Night Live" comedian Kevin Nealon presented the Obies, sponsored by the Outdoor Advertising Association of America to marketers and their agencies.

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