Online ad network Flycast Communications Corp., San Francisco, acquired InterStep, a provider of targeted e-mail management and delivery services. In the transaction, which will be accounted for as a pooling of interest, Flycast issued 480,337 shares of common stock to InterStep shareholders. As part of its eDispatch product suite, Flycast will offer Web-based email management services to publishers participating in its e-mail advertising network. In addition, Flycast will provide e-mail marketing and management solutions to local merchants who advertise on the Flycast Network through value-added reseller relationships with BellSouth Corp., U S West and SBC Corp.
Copyright August 1999, Crain Communications Inc.