×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Flycast links to BT's Yellow Pages

Published on .

CMGI's majority owned Flycast Communications, is linking up with British Telecom's Yellow Pages to offer online advertising services to BT's interactive customers. Flycast will offer targeted local advertising, teaming with Yell.com, an Internet arm of BT's Yellow Pages Group. The agreement opens Flycast to Yell.com's customer base, which includes more than 1.4 million businesses throughout the UK.

Copyright February 2000, Crain Communications Inc.

In this article:
Most Popular