Flycast links to BT's Yellow Pages

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CMGI's majority owned Flycast Communications, is linking up with British Telecom's Yellow Pages to offer online advertising services to BT's interactive customers. Flycast will offer targeted local advertising, teaming with Yell.com, an Internet arm of BT's Yellow Pages Group. The agreement opens Flycast to Yell.com's customer base, which includes more than 1.4 million businesses throughout the UK.

Copyright February 2000, Crain Communications Inc.

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