Flycast CPCnet, which will include sites that average fewer than 250,000 impressions per month--too low a number for inclusion in the Flycast Network--gives smaller Web sites a shot at additional revenue. It also gives advertisers the opportunity to buy space based on clicks, not a site's monthly impressions.
If and when sites in Flycast CPCnet reach more than 250,000 impressions, they can migrate to the CPM-based Flycast Network if they choose, said George Garrick, Flycast CEO.
Flycast will charge advertisers buying across CPCnet 40 cents per click; individual sites receive 55% of the revenue generated from clicks.
Copyright December 1999, Crain Communications Inc.