Flycast unveils e-mail strategy

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Flycast Network today introduced eDispatch, a suite of e-mail marketing services, as the first product from its new e-mail marketing division. Flycast eDispatch will provide direct response and e-commerce marketers by fall with an integrated suite of tools and services -- such as e-mail publications and ad campaigns -- designed to maximize the effectiveness of online marketing initiatives. Flycast Permission Marketing, customer acquisition marketing and e-mail marketing management services are expected to be launched during the first half of 2000. Flycast co-founder Larry Braitman is heading up the new division and has been named exec VP of eDispatch.

Copyright August 1999, Crain Communications Inc.

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