SOMETHING NEW AT FMI

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A sampling of products on display at the recent Food Marketing Institute's General Merchandise/Health & Beauty Care Conference in Philadelphia.

New Face Lift: Universal Medical, Irvine, Calif., is introducing a Face Lift skincare line, consisting of moisturizer, regeneration cream and cleanser. University Medical broke what it said would be a $10 million marketing campaign, handled in-house, in October beauty magazines.

Color me: Binney & Smith is launching its Crayola Changeable line of crayons. It features six crayon colors that change to six new colors when used. So far, there is no marketing support.

Batter up: Pinnacle Brands, following the success of its new Zenith football cards, is introducing a baseball set, targeted to collectors and hobbyists. The Grand Prairie, Texas, marketer advertises in sports trade publications. It uses Carmichael Lynch in Minneapolis, some local advertising agencies for special promotions and designs some ads using in-house personnel.

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