Focalink says Web sites slow to adopt rich media in ads

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Focalink Communications, a Palo Alto, Calif., Internet advertising management software company, on Sept. 8 released August statistics showing slow adoption of new technology in online ads by Web sites. According to Focalink's Online Advertising Report, Java-enabled ads are now accepted by 17% of sites, Shockwave ads by 14% of sites and HTML-embedded banners by only 2% of sites.The report was compiled by MarketMatch, Focalink's independent Web media planning and research tool.

Copyright September 1997, Crain Communications Inc.

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