Focus expected to hold onto DreamWorks' $85 mil acc't

Published on .

DreamWorks Pictures is expected to keep Focus Media, Los Angeles, as its media agency, according to an executive familiar with the $85 million account. Focus had been the lone agency until mid-1998, when DreamWorks set up a review and let Focus and GSD&M, Austin, Texas, vie for the account. DreamWorks said it had not made a decision.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: