×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FOCUS FOCUS!

Published on .

While Little Caeasars tested a new line of Pleasers pizzas, heaped with more cheese and toppings, Cliff Freeman & Partners conducted its own test: an absurd :60 that parodies focus groups.

Directed through Crossroads Films by agency art director Bruce Hurwitt, the spot opens as a clipboard-toting nerd asks a group, "OK, how many of you would like more cheese on your pizzas?" Everybody raises their hands. "More toppings?" All hands fly. Then, to the stirring strains of a victory march, he continues his poll before roomfuls of World War I vets, Trekkies, people with big noses and, eventually, orangutans. There is unanimous agreement about the desirability of more stuff.

Credits to: ADs John Leu and Greg Bell, who co-wrote the spot; CDs Cliff Freeman and Donna Weinheim; producer Mary Ellen Duggan and editor Chuck Willis at Crew Cuts, New York.

Most Popular
In this article: