picks agencies to gear up for ad campaign

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Most Popular, the Web site of Random House's Fodor's Travel book division, for the first time picked advertising agencies: New York-based Bozell Eskew will develop a consumer marketing campaign for the site, scheduled to break early spring, while sibiling shop KSL Media's Drive to Site Media unit will handle online and offline media-buying. An ad budget has not yet been finalized, a spokeswoman said. also has joined DoubleClick's Select Network, a network of Web sites.

Copyright February 2000, Crain Communications Inc.

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