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Fogarty Hotta Walker HAEGELE HEADS NATIONAL AD BUYING NETWORK TAMBRANDS SEARCH ENDS WITH FOGARTY; KOLBE TO PLANNER POSTION AT MULLEN; LISTER BUTLER CO-FOUNDER DIES

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MEDIA

NEW YORK-Patricia Haegele has been named VP-general manager of the Newspaper Association of America's new Newspaper National Network.

The network is intended to make multimarket newspaper buys easier and cheaper. "National advertisers are looking for new ways to attract customers," she said. "This type opportunity really wasn't available before."

Ms. Haegele joins the network from Reader's Digest Association's Travel Holiday, where she was publisher for three years. She spent more than two decades at newspapers including USA Today, The Washington Post and the Tampa (Fla.) Tribune.

Other people moving:

Francis X. Farrell, 35, to publisher, The Sporting News, New York, from ad director. He succeeds Nick Niles, who remains president.

Harriet Seitler to senior VP-marketing, Q2, New York, from VP-marketing, ESPN and ESPN 2. She succeeds Ford Ennals, who left after "creative differences."

Jim Gronfein to sales and marketing executive, a new post in the syndication ad sales division of New World Sales & Marketing, New York, from account exec, All American Television.

Neil Baker, Lorie Durnan and Dale Lawrence to the new posts of account execs-Eastern sales at Fox Broadcasting Co., New York. Mr. Baker was account exec-network sales for prime time and late night at CBS. Ms. Durnan was VP-associate media director at BBDO Worldwide. Mr. Lawrence was an account exec at Lifetime TV.

ADVERTISER

WHITE PLAINS, N.Y.-Tambrands ended its long search for a new leader last week when it named Edward T. Fogarty, 57, president-CEO and a director.

Former Chairman-CEO Martin Emmett was ousted last June; outside director Howard B. Wentz Jr. became chairman.

Mr. Fogarty, who faces the challenge of energizing a company experiencing sharply declining earnings and dropping margins, comes from Colgate-Palmolive Co., New York, where he was president of the U.S. division.

Lois Juliber, 45, succeeds Mr. Fogarty at Colgate, from chief technological officer.

Other people moving:

John Phillips to president-CEO, Actava Group, Atlanta, from the same post at Resurgens Communications Group. He succeeds Charles Scott, who continues as an officer during the transition at the sports equipment company.

Edward I. Rabin, 55, to exec VP-Carter products division, a new post at Carter-Wallace, New York, from VP marketing-toiletries division, Conair Corp., Stamford, Conn.

AGENCY

WENHAM, MASS.- Mullen is delving into a new field with the appointment of Kevin Kolbe, 29, to senior account planner on the BMW of North America account.

Mr. Kolbe brings experience in both automotive accounts and planning to the new post.

He was senior account planner-manager for Nissan at Chiat/Day, Toronto, an agency known for account planning expertise.

Before that, Mr. Kolbe was a planner and research executive at Angotti, Thomas, Hedge in New York, where he worked on the Saab, KLM Dutch Airlines and Foster's beer accounts.

Other people moving:

Toshinobu Hotta, 61, to president-CEO, Nikkeisha, Tokyo, from managing director, Nihon Keizai Shimbun, Nikkeisha's parent company. He succeeds Yasuo Shimada, now chairman.

Ed Sessions to president-CEO, William Eisner & Associates, Hales Corners, Wis., from senior VP, Leo Burnett Co., Chicago. Mr. Sessions succeeds Bill Eisner Jr., now chief creative officer.

Steve Walker, 36, to president-CEO, DataSource, Indianapolis, while keeping the same title at Walker Direct, both subsidiaries of the nation's 16th-largest research company, Walker Group. He succeeds Toby Stone, who left.

Arthur Tauder, 54, to exec VP-planning and business development, a new post at McCann-Erickson Worldwide, New York, from senior VP.

Bob Cortez, 49, to senior creative director, a new post at the Caribiner Group, New York, from the same job at Cortez/Seidner. Also: Henry Seidner, 38, to VP-director of planning and development, a new post, from president, Cortez/Seidner.

OBITUARY

WESTPORT, Conn.-David R. Butler, 53, co-founder and former chairman of brand identity at New York consultancy Lister Butler, died of complications from cancer April 22 at his home.

He left Lister Butler because of illness in 1992.

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