FOOD FOR ALL'S COUPONS WORK AGAINST HUNGER

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A supermarket point-of-purchase donation program has enlisted free standing inserts in the fight on hunger.

Food for All, a Redlands, Calif.-based non-profit organization, is recruiting major regional grocers, with more than 2,000 stores in California, Arizona, Nevada, Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut and New York now participating.

The latest to sign up is the Great Atlantic & Pacific Tea Co., with Northeast A&P stores being added to the program Oct. 1. Edwards Super Food Stores, Finast and Shop-Rite Supermarkets in Connecticut and Massachusetts were added in August, joining Vons Cos. and Lucky Stores units in the West.

Food for All has been distributing bar-coded donation cards and coupons at point of sale for nine years, adding free standing inserts in Sunday newspapers this year. The coupon or card, preprinted in donation amounts of 50 cents, $1, $2 or $5, is scanned at checkout, adding the amount to the shopper's total purchase and recording it on the register receipt.

From there, all funds collected by the grocer are forwarded to Food for All, which sends 70 cents of each $1 to local and regional hunger-fighting organizations, with 20% channeled to national and international groups.

News America has handled the six FSI distributions used so far this year.

Food for All had been operating in California, Arizona and Nevada locations, but moved into the Northeast in August.

More than 70 Connecticut and Massachusetts stores in the Edwards chain, Windsor Locks, Conn., recently became "full" partners, accepting clipped coupons and displaying donation cards at checkout. "Limited" partners typically accept and convert the coupons.

Coupons were distributed through an FSI drop on Aug. 14 in eight daily newspapers in Connecticut and western Massachusetts.

This fall the program will expand Boston, Fairfield County, Conn., New York City and several upstate New York markets.

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