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Whole Foods plans custom title

Published on .

Whole Foods Markets, Austin, Texas, hired Pohly & Partners (formerly Cadmus Custom Publishing), Boston, to produce a custom title, Flavors, to sell in its natural and organic supermarkets. The 100-page lifestyle magazine will contain lifestyle information and recipes, with 20% of the pages set aside for advertising. Planned distribution is 40,000 starting this fall.

Copyright May 1999, Crain Communications Inc.

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