Whole Foods Markets, Austin, Texas, hired Pohly & Partners (formerly Cadmus Custom Publishing), Boston, to produce a custom title, Flavors
, to sell in its natural and organic supermarkets. The 100-page lifestyle magazine will contain lifestyle information and recipes, with 20% of the pages set aside for advertising. Planned distribution is 40,000 starting this fall.
Copyright May 1999, Crain Communications Inc.