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FOOL-ISH BEHAVIOR:

Published on .

Online financial adviser Motley Fool adopts the format of an AA meeting, with people making some amazing confessions about their money habits. Fool.com offers itself as a simple solution for these monetarily troubled souls. The outdoor ads, breaking Oct. 1, are part of a brand awareness campaign from the Martin Agency, Richmond, Va., that also includes TV and radio (see story on Page
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