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Foot Locker signs Nissan

Published on .

Foot Locker has brought aboard Nissan as a promotional partner in its "Drive to the Super Bowl" marketing program launching Sept. 1. The effort features a contest whereby consumers can pick up scratch-and-win tickets at Foot Locker outlets. Prizes include a 1997 Nissan Pathfinder SE and a trip for two to the Super Bowl. A watch-and-win component, tied to Fox's National Football League broadcasts, will also offer a Super Bowl trip. The effort also promotes a new NFL-licensed reversible jersey, marketed by Reebok International and sold exclusively through Foot Locker.

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