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By Published on .

Footaction USA will begin selling ad time during music video programming shown on monitors in its stores and is looking to turn those advertisers into promotional partners for the chain.

The effort kicks off next month, and the retailer has agency Griffin Bacal Promotions, New York, pursuing soft-drink marketers, movie studios and others to buy time. Polydor Records has signed on for a run that begins next month; Pepsi-Cola Co. will soon begin a test.

A minute of time is being priced at $12,000, although that price will rise during peak periods such as back-to-school and the holidays season. Footaction will allow advertisers to tap its Star Club database of 100,000 customers for promotions.

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